Salesforce for Economic Development

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The #1 Way to Measure ROI on Salesforce: Campaigns – Salesforce has an often overlooked feature, Campaigns, that you might not be currently utilizing.  It comes standard with most Salesforce.com Editions and is a powerful tool that will allow you to measure ROI on various marketing activities including trade missions, email campaigns, and seminars. Salesforce.com describes a Campaign as “an outbound marketing project that you [Read more]

February 8, 2016
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Salesforce to improve CRM

Improve CRM with Salesforce – Customer Relationship Management (CRM) is the practice, strategy and technology that companies use to manage and analyze customer interactions and data throughout the customer life-cycle. The goal of a successful CRM is to improve business relationships with customers, assist in customer retention and drive sales growth. CRM is not just a sales and marketing tool, [Read more]

December 31, 2015
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