Conrin’s beginnings can be traced to one of the earliest web-based CRM providers. As more of the firm’s clients attempted to implement CRM technologies and principles, they experienced difficulty achieving a positive ROI. A detailed analysis identified disconnects between the technology, lead generation, delivery of leads to sales, and sales follow-up. New technology alone would not guarantee a successful implementation.

The solution was clear:  Deliver CRM solutions combined with outsourced lead management and generation.  The increased chances of success are directly related to two main benefits of integrating technology and lead generation:

• Qualified Leads – Nothing will attract attention of sales personnel faster than prequalified, high quality leads. Making these leads available within a CRM system greatly motivates use of the application.

• Marketing Metrics Collection – The ability to track campaign success, sales follow-up, and lead conversion rates provides extensive benefits for the marketing professional.  The ability to capture and measure metrics provides a tremendous individual incentive for system adoption.

Conrin offers these services as an integrated solution or on an unbundled basis, allowing its clients to start slowly and incrementally implement additional services as needed.