Customer relationship management (CRM) ensures leads and opportunities are systematically captured, managed, measured, and converted to sales. Using applications such as Salesforce.com is an ideal way to track and manage leads as they move through the sales process.

When your company is ready to adopt sales force automation or CRM software, consider the advantages Conrin has to offer. Conrin realizes that the initial implementation is only the first requirement for a successful implementation. The secondary challenge is to ensure that sales teams actually use the CRM program to its full potential

Conrin’s approach to CRM implementation is simple and provides:

• Clearly documented CRM goals and deliverables.

• Incremental CRM implementations that deliver benefits to all stakeholders, improving adoption rates.

• Continuous communications to update your sales team and broadcast success

• User audits to ensure adoption and achievement of ROI goals.

Conrin is unique in that it provides integrated, high-quality B2B telemarketing services. Conrin’s telemarketing staff will, with client approval, log into the client’s CRM solution and qualify sales leads. As leads meet the client’s qualification requirements, they are routed in real time to the appropriate sales personnel.

In most cases, Conrin recommends Salesforce.com. Years of successful implementations by Conrin have proven Salesforce.com’s ability to deliver highly reliable and flexible service that can be customized to meet client needs. In addition, Salesforce.com offers world-class technical support. Conrin has experience with other CRM programs including Microsoft CRM, Siebel CRM and Sage CRM.

Conrin has worked with clients in many industries, including economic development, technology, manufacturing, construction, insurance, not-for-profits, and general services industries.  Several clinets are listed below:

• Tek-Tools (Data Storage)

• National Personnel Associates (Recruiting)

• American Red Cross (Of Greater Grand Rapids)

• The Right Place (Economic Development)

• Irwin Seating (Auditorium and Stadium Seating)

• Workstage (Division of Steelcase)

Please contact us if you are considering CRM solutions such as Salesforce.com.  We would appreciate the opportunity to talk with you and see how we can be of assistance.